A New Year's Greeting from the New Chairman, Stefan Gustafsson
Dear SCCJ Members,
Best wishes for a great start to the year of the Dragon!
I hope you have had time to recharge over the holidays and spend time with your loved ones. For the first time in many years, I had the fortune to spend Christmas with family and friends in a winter-dark but heartwarming Scandinavia.
However, amidst the recent New Year festivities, no doubt we all had more than usual to reflect upon, remembering the Tohoku disasters and the following anxiety.
Welcome to Café Scandinavia
Electrolux Japan’s latest campaign sets a benchmark for successful brand communication.
A long-term presence in the market does not necessarily guarantee high brand awareness ⎯as Electrolux, a company that has been in Japan for over 10 years, can tell.
All it took to propel the company into the limelight of consumer attention, however, was an online-focused communication campaign consistent with the brand’s core strengths and the Scandinavian image held by Japanese consumers.
Meet the Multi-talented Ambassador: Lars Vargö
Many in the Swedish community already know the new Ambassador. A well-known japanologist now living in Japan for the fifth time, his knowledge about the country and its culture is extensive. Together with his impressive general resume, this made it possible for him to hit the ground running and start working basically from day one. We caught up with him to hear his views about current and future affairs in Japan.
What do you feel is important for the Swedish Embassy at this moment?
SCCJ General Assembly 2011
The SCCJ gathered at the Embassy on the 14th of November for the General Assembly of 2011. Chairman Fredrik Alatalo introduced the event with some reflections on the past year, concluding that this has been a year with a great deal of turmoil both inside and outside of Japan. However the SCCJ, the Swedish business community and Japan are all coming out strong. Mr. Alatalo went on to express everyone’s gratitude to Ms. Taiko Nakazato from the SCCJ office for coming back to support the SCCJ, and help us ensure a strong start in 2012.
