It’s not cooperating that is new.
The five offices within the Swedish Embassy: the Embassy itself, Business Sweden (i.e. the Commercial Office), Growth Analysis (i.e. Science & Innovation Office), the Swedish Chamber of Commerce (SCCJ), and the Sweden Tourism and Culture Center (STCC) have always worked together – but in an ad hoc manner. What’s new is to jointly, proactively, and systematically look for opportunities, rather than wait for them… and to give this approach a name: Team Sweden. (English/日本語）